The ResponseiQ Google Ads Integration ensures that every call generated via Ads marketing efforts is attributed by adding this extra tracking layer. Integrating your Google Ads Account with ResponseiQ will allow us to pull the attribution information for the Google Ads that are to be credited for generating calls via our platform. The data can be drawn for the Ads up to 90 days since the click took place.
ResponseiQ will track visitors from a Google Ad if auto-tagging is enabled for your Google Ads account. Auto-tagging will allow Google Ads to automatically tag your landing page URL with a parameter called gclid, hence allowing our script to identify the visitor source as a Google Paid Search.
Read more about setting up auto-tagging here.
Log in to your Company Dashboard on ResponseiQ.
Go to Global Settings.
3. Select Google Ads Integration.
4. Click on Setup Integration which will redirect you to Google to allow ResponseiQ to fetch the Adwords data.
5. Click Allow on the authorisation page.
6. Select the Google Ads account you intend to use for this integration.
Note: You shall be able to select any of your Google Ads Customer Account with appropriate access level, barring MCC Account
That’s it! You have successfully integrated your Google Ads account with your ResponseiQ account.
View Data from the Integration
Having Google Ads Integration not only makes sure that your ad marketing channels are attributed perfectly, but it also captures the Keyword Match Type along with the Ad Group for your campaigns.
You can go to the Call Reports and click on the “i” button for Details regarding a call whose attribution is a google - CPC:
You can now see two additional rows added for Ad Group Name and the Match Type since your ResponseiQ account is integrated with the Google Ads account.
2. The Ad Group Name and Match Type data can also be seen under the respective columns in the CSV exports for the call reports:
What is an Ad Group?
Each of your campaigns might have one or more Ad Groups that further have one or more ads having a common theme that might be a product or service your business offers. Having Ad Group Names attributed for each call will add to the performance monitoring for your campaigns.
What are Match Types?
When creating an ad in your PPC campaign, you can select a broad match, phrase match, or exact match for your keyword match type.
Broad match is the default match type and the one that reaches the widest audience. When using a broad match, your ad is eligible to appear whenever a user’s search query includes any word in your key phrase, in any order.
Phrase match offers some of the versatility of broad match but introduces a higher level of control. Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.
Exact match is the most specific and restrictive of the keyword match types. In previous years, with this match type, users would only see your ad when they typed your exact keyword phrase by itself.
For more detail on the GA integration, here is a link to the Knowledge Base article: https://knowledge.responseiq.com/en/articles/2364846-google-analytics-integration
For information on setting Goals in Google Analytics, please refer to this article - https://knowledge.responseiq.com/en/articles/2640447-setting-goals-in-google-analytics
If you need help getting your ResponseiQ tracking code setup with Google Tag Manager, please refer to this article -