You might be bored of hearing about those four letters, so we'll try to keep this short and sweet.
How the changes affect your product experience
Removal of all IP Processing - We will no longer be using or storing the IP addresses of your website visitors. Instead, we're moving to a cookie-based system. The cookies will remain on your browser for 365 days, and you will need to update your website's cookies and privacy policies accordingly.
This means all leads are anonymised via a shortened IP and cookie-generated user ID, giving you the ability to block any spammers and be safe in the knowledge that neither party has this unique information stored.
Because no one can be identified/traced back to their IP, the way you block spammers has also changed.
The Right to be Forgotten - For all data removal requests, please contact us at firstname.lastname@example.org - we're always happy to help.
GDPR Consent Mechanisms - A major component of GDPR is the requirement that to process any EU members PII data, you must gain:
"freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her".
We are currently building a fully customisable consent mechanism that will auto-display and require consent from all EU web visitors, should they request or schedule a callback with you. Here's a preview of how it will look. We will provide a metric so you can review possible drop-off rates between requesting the call and consenting to GDPR. These measures will allow you to tailor your message and allow us to monitor changes and adjust our strategy as these stats manifest themselves. For our customers who use our Instant Lead Response feature, it will be your responsibility to ensure you have consent to process any PII data. You may notice small changes to our demo and trial sign-up area to reflect changes we have made to meet this requirement.
UPDATE: This is now live on your dashboard! Instructions for enabling and editing can be reviewed here.
DPA - Data Processing Agreement - If you require a Data Processing Agreement, please reply to this message or email email@example.com. Scott is our DPO (Data Protection Officer) and he is happy to have a call with anyone who would like to discuss these points. Book a 15 minute call here.