The content of your widget is just as important as its very existence on your site.
Sometimes our customers say things like:
"I am getting too many customer service calls"
"People are using the widget for general enquiries"
"The widget isn't getting us more sales calls"
Ten times out of ten, this is because the call to action on your pop-up is inviting these types of callbacks. If you've read our widget customisation article, you'll know how to change the wording on every section of the widget sequence, but sometimes it's difficult to know what to say. Here are some tips to help you out:
Don't invite generic calls by writing things like: 'Can we help?', 'General Enquiries', 'Hello' or 'Here to help'.
Do specify who the widget is for and who it goes to with phrases like: 'New Business Enquiries', 'Bookings Team', 'Sales Team' or 'Get a quote here'.
Your call to action should match the purpose of your widget. If you'd like some guidance on your content, we'd be happy to help - just drop us an email at firstname.lastname@example.org. Don't forget, you can always create unique widgets for specific pages or where certain keywords are present to really get the most out of the ResponseiQ widget.